Viewpoint for your business.  Brainstorming meetings = predictable ideas.

Innovation and brainstorming meetings do not necessarily go hand-in-hand.

Quite the opposite states Deborah Kaye, in her article "Why Innovation By Brainstorming Doesn't Work," published in Fast Company, "Anything-even doing laundry-will help you dream up new ideas better than sitting in a meeting."

This is a provocative thought, as very often, a brainstorming meeting is expected to be the genesis of a great idea. In fact, you might come up with a great idea in a meeting, but that is usually while you are thinking about other things, and jot off a "note-to-self," perhaps not at all related to the "brainstorming" meeting at hand.

Kaye goes on the note that the structure and format of a brainstorming meeting actually have the opposite effect on the free association the brainstorming is expected to generate. More often than not, the outcome of such meetings is predictable and disappointing.

Where are you when you get your best ideas? Professional associates tell us, "I do my best thinking in the car," or "I had this great idea while I was in the shower." In fact, "epiphany" moments happen when your mind is "free" to associate, and actually do generate some great ideas. Further, bringing a fresh and creative idea to a trusted and innovative colleague for collaboration often helps to evolve the idea into something even better.

Most of us are constantly looking for creative ways to differentiate our businesses. Click here to learn more about the psychology of idea generation, and a case study regarding the genesis of a consumer insight that resulted in a new product on the market today.

Past Viewpoint Postings

Small Talk.  Mastering the art for business development.
Feedback.  Complainers.  You've "gotta love'em."
Listening. The value of being a good listener.
Doing well by doing good.  Positive effects of social performance.
Quality counts.  Substance trumps form, and other lessons.
Tips for Success.  Simple yet sage advice for success in 2012.
Partnerships. Value in technology business partnerships.
Planning.  Start your project right.
Service Culture.  What your customers really want.
Move Your Money.  Commentary.

Viewpoint for your business posts are presented to provide information and perspectives pertaining to business, and specifically issues considered pertinent to readers interested in business trends and ideas.  As such, readers recognize that posts are not intended to represent "business advice" from Suffolk County National Bank or any of its subsidiaries.


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